Everything you need to know about AI visibility and how AgentReady works.
What is AI visibility?▾
AI visibility means whether AI tools like ChatGPT, Perplexity, Claude, and Google AI surface your business when someone asks a question in your category. Google returns ten links. AI tools return one answer. If your site is not in that answer, you get zero traffic from it — no matter where you rank on Google.
What is generative engine optimisation (GEO)?▾
GEO is the practice of making your website readable, citable, and trustworthy for AI search engines. It covers structured data (Schema.org), content written to answer questions directly, llms.txt, robots.txt permissions for AI crawlers, and entity clarity. AgentReady audits your site against these signals and scores you across six categories.
How is this different from an SEO audit?▾
A standard SEO audit checks rankings, backlinks, page speed, and Core Web Vitals. An AI readiness audit checks different signals: whether AI crawlers can access your site, whether your Schema.org markup lets machines extract your data, whether you have an llms.txt file, and whether your content is structured for citation. You need both.
What is llms.txt?▾
llms.txt is a plain-text file you place at your domain root, similar to robots.txt. It tells AI systems what your site covers, which pages matter, and how your content is organised. It takes under 30 minutes to create. AgentReady checks whether yours exists and whether it is formatted correctly.
Which AI crawlers do you check for?▾
We check GPTBot and ChatGPT-User (OpenAI), ClaudeBot and Claude-Web (Anthropic), Google-Extended (Gemini), PerplexityBot, Bingbot (Microsoft Copilot), Applebot-Extended, Bytespider, CCBot, FacebookBot, and Amazonbot. Blocked crawlers get flagged with instructions to fix them.
How do I improve my score?▾
Start with the highest-impact fixes: add JSON-LD Schema.org markup (Organisation, Product, Article, FAQPage), allow AI crawlers in robots.txt, create an llms.txt file, and make sure your meta and OpenGraph tags are complete on every page. Every fix in your report includes a code block you paste straight in.
Is AgentReady free?▾
The core audit is free. No signup, no card, results in 60 seconds. A paid full report adds a prioritised fix plan, copy-paste schema templates, an effort-versus-impact matrix, and quick wins by category. Expert strategy sessions are available for businesses that want a manual review and a 90-day roadmap.
Does Schema.org markup actually help?▾
Yes. Structured data is the strongest signal for AI visibility. Pages with proper Schema.org markup are 2.5x more likely to appear in AI-generated answers. In 2026, structured data is not an SEO enhancement. It is how AI agents understand what your business is, what you offer, and how to represent you accurately.
Does the audit work on any type of website?▾
Yes. The audit works on any publicly accessible website regardless of CMS, tech stack, or industry. It reads your site the same way AI crawlers do. If a page requires a login, that content is not included in the scan.
Will running the audit affect my site performance?▾
No. The crawler is lightweight and reads pages sequentially. It does not hammer your server or trigger rate limiting. Your visitors will not notice anything.
How often should I re-audit?▾
Run an audit any time you make significant changes: new pages, schema updates, robots.txt changes, or content restructures. For ongoing monitoring, re-audit every 90 days as a baseline.
Can I audit a competitor's site?▾
Yes. Paste any public URL and the audit runs identically. Auditing two or three competitors alongside your own site gives you a clear picture of where you have gaps and where you already have an advantage.